Oakbrook Business School organized its 3 rd Marketing Conclave on 17 th September 2016. The objective of this conclave was to disseminate information about Digital Marketing: A New perspective in customer relationship management.
Dr. Sourabhi Chaturvedi, Director of Oakbrook Business School welcomed the chief guest and all the other dignitaries, lit the lamp and gave brief about digital marketing and explained linkage between digital technology & customer relationship and social, mobile and cloud CRM.
Ms. Shraddha Seth CEO of Oakbrook Business School introduced all the dignitaries with the beautiful journey of Oakbrook Business School till date and explained the importance of this conclave to the students.
Mr. Yogesh Shinde, vice president- marketing, Gujarat tea processors & packers ltd (Wagh Bakri Tea Group) was the first speaker of the morning. He gave presentation on ‘Regional to national not an easy ride & how digital marketing adding an edge.’ Sir shared his experience with Paras pharmaceutical and gave wonderful examples. He enthusiastically explained various concepts like growth drivers, FMCG mega trend, goldmine at bottom of pyramid and how Wagh bakri tea use digital marketing. Mr. Shinde explained 3A concept that is Acceptability, Affordability and Availability. Sir explained wonderful concept that is ‘every city has little village in it and every village has little city in it.
Next distinguished speaker of the day was Mr. Subir Palit, President – Marketing, Sintex Industries Ltd. Mr. Palit’s centre of focus was linkage between CRM and digital marketing & expectation from students. He enthusiastically shared real life examples of Customer relationship management. Sir explained digital marketing as ‘redefine to create one to one relationship and connect with customers while they are in beach or cinema’. He eagerly discussed various challenges like creating value, customer retention, acquisition and
satisfaction. Sir told that marketing is all about creating differentiation.
Next eminent speaker of the day was Mr. Shital Shukla, Director, Eminds Adcoms. He compared digital marketing with old traditional marketing. Mr. Shukla discussed problem in digital marketing that is ‘Information Overload’ and also deliberate that ‘no need to understand digital marketing because we all know that but importance is to understand the medium’. Mr. Shukla also converse about social channels and its importance and explained that still we are in real life, it’s going to future and hypothetical mock-up and shared wonderful example of Indusind Bank.
Mr. Sanjay Sheth, General Manager, Symphony Ltd. was the last speaker of the day. He explained that how companies are using CRM and digital marketing in customer relationship. Sir enthusiastically interacts with students and shared his experience. Sir explained various things like interaction with customers and entire focus must be on customers, limitation of digital marketing and shared example of CRM. Ms. Shraddha Seth CEO of Oakbrook Business School felicities the scholar students of 2nd batch with scholar desk and letter of appreciation for outstanding performance.
Mr. Jignesh Darji gave warm thanks to all the guests for managing time and participating in the event.
Post lunch, Ad-Vid competition was held, in which teams of students were participated and they have to prepared television advertisement mean while some advertisements were shown to students and then participants of Ad-Vid competition turn by turn presented their advertisement and there were three judges who evaluated the advertisements and selected top two advertisements.
The event was concluded by giving certificates to the winning team of the Ad-Vid competition and letters of appreciation were given to all the volunteers and coordinators of the event to boost their morale.
Thus, the whole event went on smoothly and students thoroughly enjoyed every bit of it. It was a learning experience to the students. At last event was concluded by showing video of journey toward Marketing conclave.