Expert Session on Digital Marketing in Current Era
19th January, 2018
An online session on “Digital Marketing in Current Era” was conducted by Ms. ZareenShaikh, CEO at Digimarketerz LLP forfinal Year Students. Ms. Zareen discussed the basics of Digital Marketing and then she practically demonstrated students the usage of the same and tactics used by companies to increase their visibility. It was very interactive session and the students enjoy it at fullest.
Monday, 12th February, 2018
An expert session on Competency Mapping was conducted by Dr. Natasha Kaul – Assocoate Professor, Indira Business School, Pune, where she made the students acquainted with the concept & explained through her session how a competency model describes the combination of knowledge & skills and characteristics needed to effectively perform a role in an organization. She also described how it can be used as a human resource tool for selection, training and development, appraisal and succession planning. She also explained how Identifying and mapping these competencies is complex & how Skills can range from highly concrete proficiencies like the ability to operate a particular machine or to write a sentence to far less tangible capabilities such as the ability to think strategically or to influence others.
Awareness of Financial Planning
Tuesday, 20th February, 2018
Mr. ManthanPandya (India Infoline, Area Manager) has taken an expert session where he has shared his vast experience and knowledge regarding latest trend of investment available in the market. He briefly explained the students “how to invest, where to invest and when to invest” in Mutual fund for to avail maximum benefit. He also has informed the students about the various other options available in the market for the investment and how they can do investment in the same. He has informed the students about retirement planning and how they can do the same at the earlier age.
Recent trends in HRM
Wednesday, 21st February, 2018
An expert session on recent trends in HRM was conducted by Mr. ManvendraSaraswat, Founder &Ceo – THH World HR Solutions, where he gave an exposure to the students to the recent developments happening in the Industry in the field of HR. He also made them understand various upcoming terminologies that are gaining a boom in the current industry like green HRM, Competency mapping, diversity management etc.
Research Design & Sampling
Friday, 23rd February, 2018
Right steps in a right direction at a right time must be taken to get right results. That’s why it is called that “well begin is half done”. It means how to start and manage the whole process of any event requires extra care. Researches clear that methodology not contents decide the future of any event. Keeping in view the necessity of research methodology, A senior Adjunct Faculty Dr. A.C Brahmbhatt, delivered a session on Research Methodology. Dr. Brahmbhatt focused on various aspects of Research Methodology and guided students about the importance of conducting serious researches. The students were very partcipative during the whole session and appreciated the importance of such sessions.
Micro & Macro Analysis of Union Budget, 2018
Thursday, 1st March, 2018
Expert session has been taken by Dr. RasanandaPanda ,Professor MICAon the topic of “Micro & Macro Analysis of Union Budget 2018″. He discuss following points during his session:
- Demonetization has the effect of reducing the amount of cash in circulation and it has also helped the Govt. to promote digital transactions. To incentivize the small and medium enterprises, last year Govt. had reduced the presumptive tax rate from 8 per cent to 6 per cent for the transactions carried through banking channels.
- Government will decide to allocate Rs 16,000 crores to provide electricity to rural areas under PradhanMantriSaubhagyaYojna.
- Providing 5 lakh rupees per family per year for medical reimbursement, under National Health Protection Scheme.
- Further regulatory changes to regime governing VCs, AIF and angel investors is expected in near future
Omni Channel Retailing
Wednesday, 7th March, 2018
Mr. VinayVerma, National Head, Corporate Development, Shalby Hospitalexplained the Future of retailing and explained how Omni Channel Retailing is different than the traditional Retailing, where Individual channels were optimized without necessarily taking the whole experience in mind. In order to design a cohesive user experience for customers at every touch point Omni channel retailing is a booming concept. It was really an interactive and ended with various questions and Answers from the students.
Performance Management System
Friday, 30th March, 2018
An Expert talk on Performance management System was conducted by Mr. AshutoshSohale to make the student understand the concept in a more practical way how the industry actually implements the system that they learn in theory, the challenges that are faced during the entire process different methodologies used for evaluation of performance & the improvement of performance that is made by the managers by giving proper feedback.
Role of Entrepreneurs in Creating Jobs
16th February 2017
Considering the crucial role of entrepreneurs in creation of business enterprises and consequent job creation – a workshop with the captioned title was organized on 16th February 2017.
The resource person for the workshop was Mr. ChandramauliPathak, Advisor Mentor – IIED Cell Oakbrook Business School.
Mr. Pathak explained and inspired the students for deciding the choice of the career and opting Entrepreneurship as specialization to complete the MBA degree. He also emphasized upon the role of entrepreneurs in creating job and helping the society. The seminar was a grand success and was very much appreciated by the audience keeping in view the relevancy and quality of the contents and discussions.
Guest Lecture on Production and Operations Management in Automobile Sector
18th February 2017
A guest lecture on Production and Operation Management in automobile sector was conducted on 18th February 2017. The key note speaker for the session was Mr. Anil Patel, Plant Manager, Ford, Sanand Ahmedabad. Mr. Patel focussed on the latest developments in automotive supply chains and manufacturing technologies. The session was very informative and was well received by all the participants.
Career Guidance in Financial Sector
22nd February 2017
OBS is always committed towards excellence in education and making the students employable. In view of this a guest lecture was conducted on 22nd Feb 2017 for Finance students. The speaker for the day was Mr. Siddhartha Shah, properitor atShalibhadra Master Investment Broker. Mr Shah guided the students for their career and exposed them with the different types of opportunities available in the market. It was a wonderful session which got concluded with providing solutions to the queries of the students.
Guest Lecture on Soft Skills Development
Knowing how to get along with people – and displaying a positive attitude – are crucial for success. Surviving in the business world is quite a tough feet and companies understand the importance of delivering top quality work against all odds. The success of a company rests upon, not merely the boss who heads the company, but also the employees who are integral part of any company. This having been stated soft skills are something which need to be present in not merely office employees but individuals belonging to various other fields as well. Keeping this in mind a guest lecture was conducted by Oakbrook Business School for the students’ development. The expert for the session was Ms. Martha Fernandes, Soft Skill Trainer. Ms. Fernandesfocussed on Time Management, Personal Presentation, Communication, attitude and confidence building.
Guest Session on Event Marketing
9th March 2017
On 9th March 2017, Thursday a guest session on Event Marketing was organized to give insights about managing and marketing any event. The session was taken by Dr.Rashmi Pant, a well-known speaker and faculty of Marketing. She elaborated how event marketing helps in brand building and creating awareness about the launch of new products/brands. She said, Events must be memorable to make an impact. She added that the desired impact depends on company’s goals, but most companies want events to be more than just a staged advertisement for their brand. When done well, events have the power to create a lasting and powerful impression of all that the company can deliver. Dr. Pant gave examples of popular companies who have successfully marketed their event. She explained that by allowing people to experience and interact with the company, product or service while participating in an event, the company is connecting with potential buyers. Lastly, for better understanding, she presented few videos that demonstrated impact of event marketing on people. In a nutshell, the session by Dr.Rashmi Pant was a lively and energetic one. The audience thoroughly enjoyed the lecture.
Guest Lecture On “Appraisal System”
25th March 2017
We all accept and recognize the importance of H R congregate in addressing the increasing needs and demands of HR professionals. Such forums provide a distraction free environment conducive for HR executives and others interested in HR function to expand their professional & personal development and take advantage of extensive networking opportunities.
In view of the above and to expose our students to the concepts of HR a guest lecture was organized in the institute on the topic “Performance Appraisal System” on 25th March 2017. The objective was to broaden the professional horizons of our students and to create necessary awareness in them.
Mr. Desai – though a highly qualified individual and an experienced, successful personality in the arena of HR was quite modest and down to earth in sharing his experience and details of his journey with the members. Real life examples brought out by Mr. Desai to illustrate his points made the session quite interesting and useful to the participants. The session was very well received & appreciated by the participants.