Dr Arbind Sinha has been with MICA since 12 years. He combines his knowledge of anthropology and communication in dealing with development communication and science-society-technology interface. He has worked for more than 20 years with the Space Applications Centre –ISRO the Royal Danish Embassy, New Delhi as its Communication Advisor and with TALEEM Research Foundation as a Professor. He is a renowned in the health communication sector and has studied disaster communication extensively. His book on “Mass Media and Rural Development” and his concept paper on “Human Channel of Communication” have received worldwide recognition.